John Helms- Owner

Mississippi Roots. Gulf Coast Grit. One Shirt at a Time.

Delta Soul isn’t just about style—it’s about Mississippi roots, Gulf Coast grit, and giving back. Inspired by the rich culture of the Mississippi Delta—from blues bars and cotton rows to hunting camps and harmonicas—our designs echo the rhythm and soul of this iconic place.

But we’re not just here to celebrate it—we’re here to protect it. That’s why 25% of every purchase supports riverbank and coastal cleanup efforts through the Salty Soul Foundation (Delta Chapter). Since 2011, the foundation has removed over 30,000 pounds of trash from America’s waterways—and we’re proud to be part of that mission.

Every Delta Soul shirt tells a story. Every purchase helps write a better one. One shirt at a time. One riverbank at a time. One soul at a time.

Learn more about the Salty Soul Foundation


Delta Soul - Holcomb, MS

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