Welcome The Rustic Hydrangea to Main Street Collective

At Main Street Collective, we are proud to support and celebrate the makers, artisans, and small businesses that give Mississippi its heartbeat. Our newest addition to our Home Goods category is a brand that embodies everything we stand for authentic craftsmanship, meaningful design, and a deep respect for tradition. Please join us in giving a heartfelt welcome to The Rustic Hydrangea.

Founded by Mississippi native Shelby Massey, The Rustic Hydrangea is a tribute to generations of Southern women whose artistry and love were stitched into every quilt and sewn into every memory. Shelby brings that same devotion to each piece she creates, offering products that are as comforting as they are beautiful. Her work connects past and present, tradition and innovation, family and future.

Shelby Massey grew up in the quiet presence of her great-grandmothers, watching them turn plain cotton into heirlooms. Their quilts were more than bedding, they were family history made tangible, symbols of warmth, care, and storytelling. Inspired by these memories, Shelby founded The Rustic Hydrangea in 2022 to honor that legacy and to share it with others through handmade home goods that carry the spirit of Southern heritage.

What Makes The Rustic Hydrangea Special

The Rustic Hydrangea is not just a brand; it's a heartfelt continuation of tradition. Shelby’s pieces are crafted with meticulous attention to detail and a deep emotional connection to the women who inspired her. Each item tells a story, whether it’s a digitized recipe towel that brings back the aroma of a grandmother's kitchen or a pacifier clip made for a new generation of Southern babies.

Shelby uses only plain cotton, a conscious choice that connects her to her Mississippi roots and reflects the unpretentious beauty of Southern craftsmanship. She digitizes handwritten recipes and transforms them into embroidered heirlooms, capturing every swirl, smudge, and nuance of ink that made those recipes so personal.

At The Rustic Hydrangea, handmade means more than handmade. It means history, heart, and heritage preserved in a product you can hold.

The Rustic Hydrangea: Mississippi-Made, Lovingly Curated 

The Rustic Hydrangea’s collection is lovingly curated and handmade in Mississippi to serve as both gift and keepsake. Each item is created with thoughtfulness and a desire to honor life’s most meaningful moments.

Custom Digitized Recipe Towels: These towels preserve family recipes in their original handwritten form, stitched with precision and love. They make perfect gifts for birthdays, weddings, anniversaries, or as a treasured remembrance of someone dear.

Handmade Keychains: Small but powerful, these everyday items carry deep personal meaning. They serve as reminders of home, heritage, and the comfort of tradition.

Seasonal and Giftable Home Goods: With rotating seasonal offerings, The Rustic Hydrangea brings handmade charm into every room and every season. Whether you’re decorating your kitchen or preparing a care package, these items are made to matter.

Excited About this Partnership

At Main Street Collective, we believe in telling the stories behind the products. We are more than a marketplace we are a movement that uplifts Mississippi makers and artisans and reminds shoppers of the value of craftsmanship, heritage, and heart. That’s why we are thrilled to welcome The Rustic Hydrangea.

Shelby Massey is not only an artisan but also a storyteller. Through her products, she helps others remember their own stories and celebrate their roots. Her brand is a natural fit for our community of creators and for customers looking for something truly special.

We are excited about this partnership because it highlights what we do best: connect customers to the talented people who create the items that make a house feel like home.

The Rustic Hydrangea's Quality and Difference

Quality isn’t just a standard at The Rustic Hydrangea, it’s a promise. Each item Shelby creates is a product of intentional craftsmanship. She doesn’t cut corners or rush the process. From the fabric she selects to the embroidery she digitizes, every detail is handled with care.

Unlike mass-produced goods, The Rustic Hydrangea pieces are made to last. They’re built with the same durability and love that went into the quilts Shelby watched her great-grandmothers make. Each towel, clip, or keychain is imbued with the authenticity that only handcrafting can offer.

And what truly sets The Rustic Hydrangea apart is Shelby's connection to every single item she makes. Her work is rooted in family, in memory, and in the belief that everyday objects can carry extraordinary meaning.

Supporting Small Business

When you purchase from The Rustic Hydrangea, you're supporting more than just a Mississippi small business you’re supporting a dream, a legacy, and a commitment to preserving Southern tradition. Every purchase helps keep the art of quilting and embroidery alive.

Supporting small businesses like The Rustic Hydrangea is a powerful way to support local economies, foster community growth, and uplift the creative spirit of Mississippi.

The Main Street Collective Advantage

Main Street Collective was founded on the belief that local makers deserve more than a marketplace, they deserve a movement. Main Street Collective proudly provide our Mississippi-makers with tools, exposure, and support that help their businesses grow sustainably.

Become a Vendor! 

And for our customers, the advantage is clear: a curated, trusted, and ever-growing collection of Mississippi-made goods that you can feel good about buying.

• No listing fees – Unlike Amazon and Etsy, we don't charge per item listed
• Lower commission rates – More money stays with our artisans
• Complete control – Vendors maintain full control over their storefront, pricing, and branding
• Community storytelling – We don't just list products; we tell the stories behind them
• Mississippi focus – Every vendor is Mississippi-based, creating a true sense of community

Shopping Local and Join the Movement

Choosing to shop local is a decision to invest in the Mississippi community, culture, and values. When you shop from vendors like The Rustic Hydrangea, you're not just purchasing a towel or a keychain. You're buying into a story. You're connecting with tradition. You're choosing intention over convenience.

Main Street Collective is proud to make local shopping easier and more impactful. With each purchase, you help Mississippi makers thrive, preserve their craft, and build a future rooted in authenticity.

So join the movement! Discover the difference of handmade. Support the stories worth telling. And feel the tradition behind every piece.

Visit The Rustic Hydrangea today and explore heirloom-quality home goods that honor the past and bring comfort to the present. Shopping local has never felt so personal or so powerful.